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Informatica Positioned as a Leader in Gartner’s 2016 Magic Quadrant for Master Data Management Solutions

Informatica®, the world’s No. 1 provider of data management solutions, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a leader in its inaugural Magic Quadrant for Master Data Management Solutions report. Informatica has been positioned as a leader based on ability to execute and completeness of vision.

To present a more holistic picture of the market for MDM solutions, the 2016 Magic Quadrant for Master Data Management Solutions consolidates and replaces two prior Gartner Magic Quadrant reports: Magic Quadrant for Master Data Management of Customer Data Solutions and Magic Quadrant for Master Data Management of Product Data Solutions. According to Gartner, “This new Magic Quadrant addresses the current focus of the MDM market on all-encompassing solutions as more clients recognize their digital business platform should be built on trusted master data.”

The authors of the new Gartner report state, “Businesses of all sizes and in many industries continue to struggle to maintain a consistent, shareable and accurate single version of master data across their organizations — a requirement that is growing in importance. With the increasing focus on the digitalization of enterprises, management of their key master data is also becoming more important. The ability to achieve and maintain a single, semantically consistent version of customer master data is crucial for customer centric organizations. More importantly, trusted data (which starts with trusted master data) sits at the center of a digital business platform, so demand for effective MDM will continue to increase in the next few years.”  

Additionally, the report notes, “Gartner estimates that overall software revenue from the MDM solution market came to $1.786 billion in 2015, an increase of 4.4% from 2014 (this revenue increased by 14.3% in constant currency). Over the same period, we estimate that the enterprise application software market grew by 3.4% in real U.S. dollars.” The report continues to say, “It is clear that a slow but steady shift in the MDM market is underway. Gartner believes that this will continue and that it is likely to gain momentum as awareness increases that the benefits of MDM are most transformational at the level of business process.”

Informatica delivers a comprehensive MDM solution, which identifies the most critical information within an organization and creates a single source of truth to power business processes. The Informatica MDM offerings empower customers to gain a single view of their data and achieve a 360-degree view of relationships and a complete view of all interactions. Customers turn to Informatica to master all their data to gain a trusted view of their information and become closer to their customers.

Informatica’s MDM solutions are comprised of a unified offering of multidomain MDM, master data-fueled business apps (Informatica Product 360, Informatica Supplier 360, Informatica Customer 360 and Informatica Cloud Customer 360 for Salesforce), Big Data Relationship Management™, Data as a Service (DaaS), Data Quality and Business Process Management. These trusted master data fueled solutions centered on the industry’s only end-to-end MDM platform are built for specific industries, functions or business roles and enable organizational agility, business user productivity and compliant processes.

Informatica MDM is available on-premise, in the cloud and for hybrid use cases, giving customers multiple deployment choices and cloud migration paths based on their business needs. Designed to enhance collaboration, the Informatica MDM user interface is flexible and powerful and offers intuitive ways for both data stewards and business users to interact with master data. This includes intelligent high-performance search, with auto suggestions for locating data quickly and intuitively, and rich new page layouts that make it easier to view, add and update data and relationships.

“As organizations of all sizes around the world can attest, Informatica MDM helps drive great business outcomes, from fantastic customer experiences and smarter decisions to optimized business processes and compliance activities,” said Amit Walia, executive vice president and chief product officer, Informatica. “Only Informatica MDM provides a flexible framework to support any type of data domain and any relationships across them. Coupled with out-of-the-box support for more than 35 industries and over 2,000 certified MDM consultants globally we are able to help our customers rapidly achieve their great business outcomes.”