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Accuity Reveals New Brand Strategy at Sibos 2016

Accuity, the leading provider of innovative solutions for payments and compliance professionals, today announced its new brand strategy at Sibos in Geneva.

Accuity’s new brand strategy reflects the organisation’s vision and commercial objectives as it aims to integrate, refresh and restore some of the central sub-brands to further evolve Accuity’s global brand. These include Fircosoft, Bankers Almanac and NRS.

Within these brands Accuity has realigned its offerings to ensure that complimentary products come together under the same brand and better reflect the way Accuity’s product roadmap and innovation agenda are managed around clients’ needs. For example, Fircosoft is now the Accuity risk and compliance portfolio and includes the former Accuity Compliance Link and Trade Compliance products and related data offerings. Bankers Almanac now includes both the Accuity financial counterparty KYC and payments product portfolios. While Accuity’s logo and tagline remain unchanged as the parent brand, the brand refresh has established Fircosoft, Bankers Almanac and NRS as our valuable “hero brands”.

Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance and financial counterparty KYC to data solutions that optimise payments pathways. With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, Accuity’s portfolio delivers protection for individual and organisational reputations.

“Accuity is renewing its brand strategy in order to provide more seamless support to our clients,” said Hugh Jones, President and CEO, Accuity. “It is our job to protect our clients’ reputations by redefining industry best practices in payments and compliance, and transforming how they transact and manage risk. By reshaping the Accuity portfolio, we are better equipped to do this and enhance our position as our clients’ trusted partner.”