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Objectway Wins the IDC Financial Insights Real Results Awards for the Chebanca! Hybrid Advisory Project

Objectway, the leading provider of investment management and digital software solutions to the worldwide financial services industry, won the 2016 IDC Financial Insights Real Results Award in the Digital Transformation category for the new “Yellow Advice” hybrid advisory platform at Milan-based CheBanca!, the multichannel retail bank of the Mediobanca Group. 

The platform provides advisors and end clients with a unique experience of goal-based analysis and investment planning. The project represents the first hybrid advisory platform implementation in the Italian market. 

Furthermore, Objectway ascended ten places in the IDC Financial Insights FinTech Rankings 2016 Top 100, compared to last year’s position. 

“We are proud of our improved position in the top 100 ranking; it represents an acknowledgment of Objectway’s continuous growth and expansion worldwide. The Real Results award, likewise, further validates our business approach, aimed at helping financial institutions in their path towards digital transformation, and the appeal of our hybrid advisory solution in the market”, commented Luigi Marciano, CEO, Objectway Group. 

“With Yellow Advice we have created an advanced, comprehensive advisory service which is available for everyone: a new concept in banking advisory service based on robo-advisory technology, which to this time has been restricted to the world of private banking only”, commented Roberto Ferrari, General Manager of CheBanca!. “The collaboration with Objectway has enabled the customer to have access to an extremely straightforward and customised investment platform and enjoy a unique user experience, as well as being able to call on the guidance of our financial advisors online, by phone or at the CheBanca! branch offices.” 

As part of the IDC Financial Insights FinTech Rankings, the Real Results program awards five companies that have enabled a genuine, measurable, and future-enabling change at a client financial institution in the worldwide financial services industry.