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BNY Mellon's Pershing Unveils New Technology Capabilities that Enable Firms to Define Their Own Digital Wealth Management Experience

Pershing LLC, a BNY Mellon company, today launched a suite of technology enhancements that provide wealth management firms with greater flexibility to digitally transform their business. Announced during Pershing's annual INSITE 2016 conference, the new enhancements aim to make integration easier and improve investor and advisor experiences. These developments are part of Pershing's ongoing digital enablement strategy.

"As emerging technologies and companies continue to change the way financial advice is delivered, firms are embracing the change and turning to us for help executing a digital strategy," said Ram Nagappan, chief information officer at Pershing. "Pershing facilitates different client approaches to digitizing their business – whether it's helping to create their own unique technology experiences or delivering solutions that are already integrated with Pershing's platform. By taking an open-architecture approach, we've put our clients in the driver seat to innovate and co-create a digital wealth management experience that best meets the needs of their advisors and end clients."

Pershing's clients will now have the choice to leverage available services via the new API store or they can select tools from industry-leading third-party providers integrated with NetX360®. Whether it's native development of Pershing's own technology, or the integration of third-parties, all developments at Pershing are done with the client first and foremost in mind.

"Our digital enablement strategy is informed by identifying our clients' user journeys to determine the ultimate impact on the client experience," said Nagappan. "By leveraging journey maps, Pershing takes a design thinking approach to create the best user experience for advisors and investors."

  • New API store makes it easier to integrate with Pershing - The new NetXServices API Store, powered by NEXEN, provides firms with self-service access to the entire BNY Mellon enterprise-wide library of APIs. In the store, clients will find best-of-breed digital services to help their firms manage the full investment process including account opening and funding, asset allocation and automated rebalancing. Pershing created the API store to make integration easier—with inline documentation, code samples and sandbox testing— which help clients innovate and get to market faster. In addition to opening its APIs to technology providers, Pershing opened its APIs to its clients. A number of digital advice providers use Pershing as a custodian and leverage its ecosystem to scale their businesses, including Motif, NextCapital, and Personal Capital.
  • Expanded digital advice solutions give firms the flexibility to choose technology providers that complement their business models - The first wave of integrations through the API store has begun with digital advice providers Jemstep, Marstone, SigFig, and Vanare. Pershing is integrating multiple digital advice providers with its platform in recognition of the varying needs of its clients. It has selected these companies based on their approach to user experience design, flexibility to customize their solution to meet client preferences and their ability to integrate with NetX360 and NetXInvestor. 
  • Deeper integrations with Pershing's platform gives firms solutions to enhance advisor-investor collaboration and data exchange - Pershing continues to integrate technology providers to enable clients to co-create their own advisor experience in the areas of customer relationship management (CRM), financial planning, wealth reporting and other services on both NetX360 and NetXInvestor. Seamless integrations and enhancements on Pershing's platform enable the exchange of data between advisors and investors. Recent integrations on Pershing's platform include the fourth generation of MoneyGuidePro and NaviPlan.
  • Enhanced, award-winning wealth reporting solution provides advisors with a single view of an investor's assets - Pershing recently redesigned a series of wealth reports as part of its continuous efforts to enhance the wealth reporting experience for its clients. The redesigned reports have an updated look and feel to help advisors better illustrate their clients' complete financial picture. The enhancements help advisors differentiate their practices by providing them with a comprehensive review of their clients' assets, which helps to facilitate more in-depth conversations about clients' progress toward their investment and life goals.

Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company.