NCR retail customers can optimize pricing and promotion strategy with Clear Demand
NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, and Clear Demand today announced an agreement to integrate NCR Power HQ with Clear Demand’s price and promotion optimization solutions. This combination of these capabilities will make it easier for retailers to optimize retail pricing strategies, to plan promotions that drive traffic without eroding margins, and to compete more effectively and profitably.
This agreement is part of NCR’s ongoing expansion of its partner eco-system and functionality with a commitment to providing best practice capabilities for its retail customers. NCR customers can now leverage Clear Demand’s capabilities to analyze pricing and promotion data and generate optimal price and promotion recommendations across online, mobile and in-store channels.
“With this integration, our customers can know in advance how shoppers will respond to different pricing and promotional strategies before they are ever implemented. We’re excited to provide our NCR Power HQ retailers with the ability to better serve their customers while maintaining profitability and achieving their sales targets,” said Todd P. Michaud, Global Vice President and General Manager of NCR Retail’s Global Enterprise, Merchandising and Supply Chain (GEMS) business unit.
“Retail has changed with online transparency, corresponding shifts in shopper behavior and increased competitive diversity, making it more difficult for retailers to compete effectively,” said James A. Sills, Ph.D., president and CEO of Clear Demand, Inc. “These market shifts require innovations that ensure more precision and accuracy with price, promotion and forecasting – innovations which we’re pleased to now deliver inside NCR’s platform.”
NCR Power HQ is a powerful merchandising solution that helps retailers simplify item data management, maintain pricing across multiple zones and stores, and manage multiple vendor authorizations and item costs. The solution integrates with store and online systems to provide a single version of the truth for any customer touchpoint. The integration with Clear Demand’s omnichannel demand management platform expands the inherent pricing functionality of NCR Power HQ to allow retailers to select and manage the best pricing strategy to drive both revenue and profit. Together, these solutions help retailers increase the productivity of merchandising teams and buyers; ensure prices are aligned with shopper demand; automates pricing compliance; and reduces overall manual data workloads.