ReliaMax®, the leading financial technology-based and complete private student lending solutions provider, today announced it has selected Cognito as its agency of record. Cognito, an integrated communications consulting firm for the financial and technology sectors, will drive a tailored public relations program to increase awareness for ReliaMax as the market leading provider of origination, servicing, insurance, and capital markets services for private student lenders.
“In 2015, ReliaMax insured $2.5 billion in private student loans. We are probably the biggest FinTech company in student lending you have never heard of. We want the financial technology world to know our story and the incredibly talented people who have created our world-class solutions for banks, credit unions and alternative lenders,” said Michael VanErdewyk, CEO of ReliaMax. “Cognito’s depth of experience in providing strategic and targeted media relations, as well as their creative approach to raising awareness for financial brands, made them the right choice for ReliaMax as we grow our business presence and expand our offerings.”
“The ReliaMax vision is to become the recognized leader in providing education loan solutions and they have a strong story to tell,” said Gregory Papajohn, Managing Director of Cognito Americas. “ReliaMax is helping banks, credit unions and marketplace lenders deploy a student loan product in a more beneficial way to their consumers. We are excited to tell that story with ReliaMax and to drive awareness of their brand vision to the banking and lending community.”
The success ReliaMax has earned stems from its unique, proprietary big data repository of more than $14 billion of private student loan performance and underwriting data on one million borrowers. ReliaMax leverages this data through custom analytical models to help their clients manage their reputational, operational and financial risk and meet stringent regulatory requirements.