Misys joins annual business Superbrands list for first time; features among the UK’s strongest business-to-business brands
Misys, the leading financial software company, has been awarded Business Superbrands status for 2016 for the first time. This follows the latest iteration of the long-running annual survey, which identifies the UK’s leading business-to-business brands.
The process, which has been run since 2001, was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals across the UK, as well as the independent and voluntary Business Superbrands Council. The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.
Martin Häring, Chief Marketing Officer, Misys commented, “Being included in this year’s Superbrand rankings marks a new era for Misys as we continue to grow and develop our brand. The judges look for quality, reliability and distinction, and it’s down to our employees who drive the business forward, and our relationships with customers, that have contributed in helping to achieve these criteria.”
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council said, “Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product. The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well”.
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