Email Contact Phone Company Visit Website

GFT UK Office Office

GFT Financial Limited. 9th floor, 107 Cheapside
London
EC2V 6DN
GB

GFT USA, Inc Office

261 Madison Avenue, 19th Floor,
New York City
NY 10016
USA

GFT Brazil Office Office

GFT Brasil Consultoria Informática Ltda. Alameda Rio Negro, n° 585 Ed. Padauiri,
10° andar, Alphaville,
06454-000 Barueri -SP
Brazil

Telephone

T +44 20 3372 9200

Contact

Tim Osler / Dawn Blenkiron / Benjamin Tranham
[email protected] / [email protected] / [email protected]
Back to all GFT announcements

GFT release new UX thought leadership

In this new digital world, complex and multi-faceted interaction with information has created tremendous challenges for design research. Though how does a researcher capture a holistic perspective from which to design? GFT UX specialists Gordon Akwera (Head of NA UX Practice) and Graeme Harker (Head of UK UX Practice), argue in a new point-of-view that the answer lies in using “Mixed Methods Research Models,” with an emphasis on qualitative research.

The paper entitled “Mixed Methods: Effectively gaining research insights in the new digital world”, analyses how designers can ensure high-quality insights from research, and how it is important to understand the world we are now living in. It also explores how the research now conducted needs to be able to capture and provide insights into the multi-faceted lives we are living.