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NewVoiceMedia launches gamification solution to revolutionise sales performance

NewVoiceMedia, a leading global provider of omni-channel cloud customer contact technology, today announced the launch of its gamification module Motivate, which will help drive performance and sales success.

Using the combined power and intelligence of NewVoiceMedia’s ContactWorld for Sales solution and Motivate, together with the single platform of Salesforce, sales organisations can transform everyday tasks into rewarding activities that will help increase engagement and encourage reps to develop a habit of best practice processes. In turn this results in a measurable improvement in business efficiency, especially though improved user CRM adoption.

The October 19, 2012 analysis, Gartner's Top Predictions for IT Organizations and Users, 2013 and Beyond: Balancing Economics, Risk, Opportunity and Innovation, compiled by Gartner, Inc. stated, “Seventy percent of business transformation efforts fail. Add to that the impact of 71% of American workers who are not engaged or actively disengaged from their work, and less likely to be productive. Gamification techniques can be used to address pervasive organizational challenges, such as creating engagement, providing more transparency into work activities and connecting employees' actions to business outcomes. Recognizing the potential benefits of gamification, companies can apply feedback, measurement and incentives — the same techniques that game designers use to keep players interested — to achieve the needed engagement for the transformation of business operations”.

Matt Tuson, EVP Sales at NewVoiceMedia, comments, “Whether you are focused on increasing market share, lead generation or winning new business, old ways of incentivising your team will only take you so far. The lasting impact comes from a change in behaviour and a desire to succeed. By using ContactWorld for Sales together with Motivate, your team will find new reasons to improve their technique, increase their focus on targets, manage their time more efficiently and push themselves harder”.

NewVoiceMedia will be unveiling Motivate at Salesforce World Tour in London on 21 May.