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ALPS Sector Dividend Dogs ETF Surpasses Billion Dollar Mark

“SDOG” Reaches Milestone Assets Under Management (AUM) in Just Over Two Years 

ALPS, a DST Company focused on asset management and asset servicing, today announced that the ALPS Sector Dividend Dogs Exchange-Traded Fund (ETF) (NYSE: SDOG) has passed one billion dollars in assets under management.   

Launched in June 2012, SDOG was the first of the ALPS Sector Dividend Dogs Series, a lineup of specialized ETFs that utilize the “Dogs of the Dow” theory to access potentially undervalued high dividend stocks. SDOG, which attempts to reflect the performance of the S-Network Sector Dividend Dogs Index, applies the theory on a sector-by-sector basis using the S&P 500 with a focus on high dividend exposure.

In addition to SDOG, ALPS Sector Dividend Dogs Series now includes the ALPS International Sector Dividend Dogs ETF (IDOG), which launched in June 2013, and the ALPS Emerging Sector Dogs ETF (EDOG), which came to market in March.

“We had every reason to think SDOG would resonate with the marketplace when we launched it in 2012,” says Tom Carter*, President of ALPS Advisors. “But to reach a billion in dollars in just two and a half years is a stunning achievement, even to us.”

“Given the anemic yields on U.S. Treasuries, there’s no doubt that investors have expanded their yield-generating horizons this year,” says Mike Akins, portfolio manager and Senior Vice President of ALPS. “I’m not surprised to see the market turn to a dividend index like SDOGX for an income alternative.”

ALPS is well-known for delivering alternative investment products and access to specialty asset managers through a variety of exchange-traded funds, exchange-traded products, closed-end funds, and open-end funds. For more information on SDOG and the ALPS Sector Dividend Dogs Series, call 866.675.2639 or visit

S-Network® Sector Dividend Dogs Index is a service mark of S-Network Global Indexes, Inc. SM, and has been licensed for use by ALPS Advisors, Inc.  The ALPS Sector Dividend Dogs is not sponsored, endorsed, sold or promoted by S-Network Global Indexes, Inc. SM and S-Network Global Indexes, Inc. SM makes no representation regarding the availability of investing in the ALPS Sector Dividend Dogs.