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National Bank of Abu Dhabi’s Innovative NBAD Stars Loyalty Program Wins Best Prepaid Gift Card Award

NBAD Stars loyalty program, powered by Zafin's miRevenue, gains international recognition at 2014 Prepaid Middle East Summit in Dubai 

Zafin, an award-winning provider of relationship banking software solutions to the financial services industry, congratulates National Bank of Abu Dhabi (NBAD) on winning the Best Prepaid Gift Card Award for its NBAD Stars Loyalty Program at the 2014 Prepaid Middle East Summit.

Launched in 2010, the NBAD Stars program allows credit cardholders to earn NBAD Stars on every credit card purchase and collect great rewards that offer superior choices, flexibility, and benefits. In addition, NBAD cardholders can collect bonus NBAD Stars at selected partners, ranging from airlines and hotels to restaurants, retailers, and more.

“We are thrilled that National Bank of Abu Dhabi, a financial institution leading the future of loyalty programs, is being acknowledged for their world-class loyalty program,” said Anugopal Venugopalan, Managing Director of Zafin. “By building a program based on a customer-centric coalition model, NBAD customers are able to collect NBAD Stars from not just the bank, but participating partners, as well.”

“Everyone at Zafin is extremely proud to be associated with this award-winning loyalty program,” noted Venugopalan.

Customer benefits of the NBAD Stars loyalty program include:

  • Earn NBAD Stars on all NBAD credit cards

  • Easily redeem NBAD Stars through various channels, including an online portal

  • Superior choice and flexibility for redeeming points, which include miles from leading airlines, universally-accepted NBAD Stars Gift Card, and tickets for more than 300 airlines available at the NBAD Stars travel portal 

“Zafin has been a great partner in our innovative NBAD Stars program,” said Navneet Dave, Director of Cards Business at National Bank of Abu Dhabi. “With miLoyalty, we are able to constantly innovate and develop flexible new loyalty products for the benefit of our customers.”