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Daniel W Fletcher
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SSP and Digital Animal partnership delivers social media technology for brokers

With the world of broking undergoing unprecedented change and emerging distribution channels transforming the dynamics of the market, leading global provider of insurance technology solutions SSP has announced a strategic partnership with Digital Animal that will enable its intermediaries to meet spiralling customer demands in the digital era.

While millions of people are using social media every day for referrals and a number of industries have already harnessed its power to attract and retain new customers, insurers and brokers are currently lagging behind the digital curve, and have yet to use the channel to any great extent.

Now the partnership with Digital Animal will enable SSP’s brokers to tap into and exploit social networking as a volume distribution channel through the advocacy marketing technology platform, which is deployed as a SaaS.

Distributing news and promotions using the platform enables brokers to identify their most engaged customers, who will share the content with their networks. This results in greater exposure to new prospects, raising awareness of the broker’s services and increasing sales revenue. With the potential for incentivised campaigns, where individuals are rewarded for influencing their contacts, both customers and brokers can reap the benefits of using

Jonathan Davey, Managing Director of SSP’s Pure Broking and Keychoice division, said: “SSP has always been at the forefront of new technology initiatives aimed at supporting our broking customers and helping them grow – and the solution promises to do just that.

“This exciting strategic partnership allows our brokers to take full advantage of social media through a platform that perfectly complements the other marketing and business development tools we offer. Together, these tools provide a powerful package that delivers a stronger return on brokers’ marketing investment and enables them to differentiate themselves from the competition.”

Martin Heath, Chief Executive Officer at Digital Animal said: “Digital Animal’s technology enables any consumer-facing business to reach into its customers’ networks via all social media platforms and generate new business at low cost. It is perfect for insurance brokers, and our partnership with SSP is an important first step in the ongoing evolution of the insurance industry in the digital world.”