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CWR Mobility’s strategy for growth pays off

Mobile CRM applications provider appoints additional partner account managers

As a result of a successful strategy for growth, CWR Mobility, the leading provider of mobile CRM applications for Microsoft Dynamics, has appointed two partner account managers.  Patrick Smith and Mariëtta Robbé Groskamp will join the mobile enterprise solutions ISV to concentrate on further developing the partner network in the Americas and the EMEA region, respectively.

“Because of customers’ growing demand for mobile CRM solutions based on Microsoft Dynamics CRM, CWR Mobility is expanding in both Europe and Americas,” CWR Mobility’s CCO Jeroen Venus explains. “With the addition of Patrick and Mariëtta, I am happy to say that CWR Mobility is joined by two passionate, driven and experienced professionals.”

Patrick Smith and Mariëtta Robbé Groskamp will further shape CWR Mobility’s strategy for growth by working more closely together with partners and equipping them with tools to be even more successful in promoting CWR Mobility’s solutions.  Smith and Robbé Groskamp will also be attracting new partners in the Americas and EMEA.

“In the current marketplace, companies are faced with the need to work in closer proximity to their customers while operating in a dynamic and mobile environment.  The key to their success is having the right information at the right time on any device.  CWR Mobility is at the core of providing the best solutions to solve that challenge for businesses, which is directly the reason why I am so excited to become part of the team and look forward to drive mutual successes with our partners,” comments Robbé Groskamp, who was account manager on-site for a large international corporation at Dell before her transfer to CWR Mobility.

Robbé Groskamp is joined by Smith, who has worked in CRM Business Development for over a decade, focusing on Microsoft Dynamics CRM. “Mobility will become as important to companies as corporate websites,” says Smith, whose previous position was at Nextec Group. “The next step in cloud deployment of line-of-business applications is mobility. Winning companies are getting closer to their clients and mobility facilitates that.  I am pleased to join the company that sets the mobility standard for the entire CRM industry."