Harland Financial Solutions, Mortgagebot and Compushare Rebranded to D+H
Davis + Henderson Corporation (TSX:DH) today announced it is now operating as a single brand in North America and globally, and has rebranded its legacy Harland Financial Solutions, Mortgagebot and Compushare brands to D+H. Leading technology products and solutions from these brands are now operating under the D+H brand, but will continue to use their existing product names. The move is aligned with D+H’s long-term plan outlined in August 2013, following its acquisition of Harland Financial Solutions, and is the next step in D+H’s continuing evolution as a financial technology leader.
The rebranding reflects a broader integration already underway within D+H, following a series of acquisitions, and will allow the company to better support and partner with clients across the U.S., Canada and around the world. D+H plans to take a phased approach to rebranding over the next eight months to ensure a smooth transition. The first phase is focused on the U.S. and will ensure all U.S. businesses operate as D+H. As an initial step, the company has introduced new branding visuals and launched a new website – dh.com – which displays all product and service offerings delivered by the U.S. organization.
“Officially extending our entire offering into the U.S. under one brand is proof of our long-term commitment to serving banks, credit unions and other financial institutions. At D+H, we have always put our clients at the centre of everything we do which has enabled us to create long-standing and trusted partnerships. Our expertise has allowed us to think ahead of the curve and bring clients innovations that are relevant and valuable to their businesses,” said Gerrard Schmid, CEO of D+H. “We are very proud to have reached this major milestone and attribute much of our continued success to the tremendous efforts of our employees worldwide, to our shared passion for financial technology, and to the compatible cultures and values across all of our businesses.”
“By moving to a unified brand, we are better able to communicate and give meaning to D+H’s value and highlight our strengths and differentiators to the market,” said Carrie Russell, Chief Marketing Officer, D+H. “As we continue to grow our operations, it is critical that clients, employees and the industry understand who D+H is, what we offer, how we work and partner with financial institutions and their connection to our company. The connection is clearer and simpler to understand when we work as a unified brand, and this approach will bring greater benefits to our clients.”
D+H anticipates the rebranding will be a strategic enabler that will allow it to unlock synergies and create tangible benefits for its business and its clients. Unifying its operations under a single brand will bring new benefits to D+H clients centered on easier access to more products and more options to solve their important business challenges with financial technology. D+H offers a leading suite of lending, core banking, channel and payment solutions that empower over 6,000 banks and credit unions in North America and around the world, including 50 per cent of the top financial institutions in the U.S. Consolidating all products under one brand will streamline the client experience and simplify how clients work with the company.
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