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Imagine Software Appoints Prosek Partners as Public Relations Agency of Record

Imagine Software, a leading provider of real-time risk and portfolio management solutions, hires Prosek Partners as its new PR agency.

Imagine Software, a leading provider of real-time portfolio and risk management solutions to the global alternative investment community, today announced that it has retained New York-based Prosek Partners (“Prosek”) as its public relations agency of record. Prosek will support ongoing efforts to raise awareness of Imagine Software’s overall brand and its suite of products while demonstrating how the company’s cloud-based integrated risk and portfolio management solutions can help alternative investors maximize returns, manage risk, achieve transparency, and gain operational efficiencies.

“We are at an exciting juncture in our company’s history as we celebrate our 20th year in business and also prepare to launch several innovative new products,” said Lance Smith, co-founder and CEO of Imagine Software. “Prosek’s strong knowledge of the financial industry and its roster of complementary clients, combined with its reputation for strategic creativity, make it the perfect choice as an agency partner.”

Prosek will provide services including media relations, strategic message development, executive positioning and content creation to support thought leadership.

Recently named 2013’s Most Innovative Technology Provider by HFMWeek, Imagine Software has a broad and deep track record of providing solutions to help investors make more informed decisions and drive better returns. Its Imagine Trading System has served thousands of traders and risk and portfolio managers, as well as operations and technology professionals across the world’s leading hedge funds, funds of funds, brokerage firms, asset managers, and investment banks, since its launch.

“In today’s environment, robust risk and portfolio management capabilities are critical to both asset gathering and alpha generation. Innovative offerings like Imagine’s real-time, integrated solutions help funds meet the requirements of multiple audiences including trading professionals, investors, and regulators,” said Russell Sherman, Partner at Prosek. “Our experience working with the same constituents that rely on Imagine’s products make this an ideal partnership. We’re excited to support the company in the next phase of its growth.”