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'Shake n' save' feature launched by Emirates NBD

Emirates NBD has launched a new savings device, known as 'Shake n' save', which allows customers to put their money into savings accounts by shaking their smartphone.

It is hoped the new application will help the bank's customers to save small amounts often, building up a healthy savings account.

Suvo Sarkar, general manager of retail banking at Emirates NBD, said the launch of the app is evidence of the firm's desire to enhance the banking experience.

“’Shake n' Save’ is a significant initiative in Emirates NBD’s on-going strategy to encourage customer migration to digital banking through greater use of mobile and online banking channels. It is also the first example of a combination of popular technology trends, gamification and financial services, positioning Emirates NBD at the forefront of banking innovation."

Recent figures from the UAE Central Bank have indicated that the average citizen has no more than $2,700 in savings.

Emirates NBD hopes that the new application will help to tackle this issue and encourage customers to start saving.

By Tony Aynsley