New name reflects solution focus and cross-vertical client set as the company positions itself for the next phase of growth
Accuity was unveiled today as the new brand of legacy organisation BankersAccuity, owned by Reed Business Information and part of Reed Elsevier.
Headquartered in Chicago, Accuity is a global organisation that supports financial services and corporate customers with established, local expertise through offices in Chicago, Dubai, London, New York, San Diego, Shanghai, Singapore and Sydney.
Accuity is committed to delivering certainty that:
Following an initial merger between Accuity and Bankers Almanac in December 2011, BankersAccuity engaged with a number of consultancies and conducted customer research to better understand the market’s expectations for the merged company. The findings led to the selection of Accuity as the umbrella brand unifying the legacy of these two organisations. Given the significant number of non-banking organisations in the client portfolio, Accuity was found to better encompass the numerous industry verticals leveraging the merged entity’s transformative solutions.
Accuity’s solutions continue to be powered by Bankers Almanac, the gold standard for proactive data collection in the banking industry. Accuity’s comprehensive, up-to-date information delivers accurate insights across our portfolios designed to accelerate customers’ decision making and improve their processes.
Accuity Chief Executive Officer, Hugh Jones said, “Building on our strong heritage and brand equity established collectively over 175 years, we have rebranded as Accuity to position the company for the next phase of growth. Our powerful technology and comprehensive data allow our clients to accurately pinpoint the information that they require to make informed business decisions in a constrained regulatory environment. Improving operational efficiency whilst reducing risk is of the utmost importance to our customers enabling them to manage the challenges of today and the future.”
The brand’s new logo is making its debut at Sibos stand #F88. In addition, a new website will be launched in the coming weeks.
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