Cognito, the full-service public relations and marketing agency for the financial services sector, today announced the release of Comtela, a social PR platform that allows financial services companies to find, follow and interact with journalists on Twitter. Comtela is part of Cognito Analytics, Cognito’s research and technology division.
Comtela helps users:
Comtela uses the Twitter API to build and benchmark a company’s Twitter followers versus a proprietary database of more than 700 traditional media influencers in the financial industry. Based on the results, Comtela allows users to find and follow additional relevant media members. The service also provides live-updating trends and topics among financial journalists so users can better interact with these new followers.
“Twitter’s role in PR programs is growing in importance. Financial services firms need tools that allow them to focus in on the small but vital part of the social conversation that matters to their customers,” said Tom Coombes, CEO, Cognito. “We have taken our more than ten years of experience communicating on behalf of the best names in the industry and created a tool that allows them to strategically participate online and track their results.
Comtela is the latest addition to Cognito Analytics, a suite of online products that enables firms in the financial sector to improve their businesses through more effective use of market, media and competitive intelligence. Cognito Analytics proprietary technology is supplemented by analysts with extensive industry and PR experience who provide expert analysis and recommendations.