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GBST launches direct-to-consumer mobile super application suite, GBST Composer Mobile

Self-service superannuation goes fully mobile across iPads, smartphones and other mobile devices

Building on its online direct-to-consumer superannuation expertise, Wealth management and Broking technology specialist GBST (ASX: GBT) today announced the launch of its first mobile superannuation application suite, GBST Composer Mobile. GBST Composer Mobile allows investors and members to view holdings and transactions, interact with calculators and tools, view statements and instantly and securely message wealth managers. The mobile application supports smartphones, iPads, tablets and other mobile platforms.

With the heightened focus on superannuation from a regulatory and savings awareness perspective, it is important for industry players, and investors and fund members to have greater access and engagement with each other, according to Damien Dipietro, Head of Mobility and Market Access, GBST.

He said: "GBST's Composer Mobile now brings superannuation account information directly to the investor or member, wherever and whenever they need it. From an industry perspective this means our CRM expertise can help extend the life of a campaign beyond the confines of when investors or members access a personal computer. Tailored messages now literally are delivered instantly into the hands of the account holder, giving them greater access and interactivity with their superannuation provider and building potentially better outcomes between both parties."

For Dipietro, the transparency and immediacy that the GBST Composer Mobile can provide is also highly compelling for investors and members. "Increasingly risk-averse investors are seeking superannuation investment products and technology platforms that provide greater access and control over their retirement outcomes. We believe that by providing mobile superannuation account options in your hand at any time of the day and night, will fuel a strong demand for this offering. Wealth and Superannuation Fund managers are getting on board in preparation for this spike in demand," he outlined.

GBST Composer® is the Australian market leader in supporting online direct-to-consumer wealth management solutions that are cross-sold via banking channels. It currently administers direct-to-consumer online offerings for two of Australia’s leading retail banks, for over half a million accounts.

GBST Composer® offers a single fully integrated system to administer managed funds, structured products and retirement products. This client-centric solution has delivered cost-savings to fund administrators and wealth managers alike and its recent introduction to the UK financial services sector has generated sound levels of success in this demanding market.