SAS has been named a leader in Forrester Research’s The Forrester Wave™: Customer Analytics Solutions, Q4 2012 report. Business analytics software provider SAS, a leader in customer analytics, had the highest score for functionality, analytics activation and customer analysis applications.
Leaders are noted by Forrester as having “strengths in matching their analytics production capabilities to the customer analytics user base and because of their ability to deliver customer analytics as a packaged solution.”
Forrester identified SAS as being “well entrenched in the analytics community and has successfully created and expanded this category.” SAS is one of the vendors recognized by Forrester for analytical prowess and execution, and received among the highest scores for analytics production and corporate strategy. It also received the highest score (and highest score possible) in the customers category, which evaluates the vendor’s strength in customer acquisition and retention.
“We believe SAS’ leader rating in the Forrester Customer Analytics Wave is validation of SAS’s continued dominance and excellence in customer and marketing analytics,” said Wilson Raj, Global Customer Intelligence Director at SAS. “Our growing investment in innovations such as high-performance analytics and visual analytics is paying off with strong demand from marketing organizations who want to turn big data into highly defensible customer experiences.”
Customer analytics refers to the processes and technologies that provide organizations with the customer insight necessary to deliver marketing offers that are anticipated, relevant and timely. As the backbone for all marketing and customer-centered activities, SAS customer analytics comprises techniques such as predictive modeling, data visualization, information management and segmentation.
“SAS provides feature-rich and highly scalable customer analytic solutions,” said Yiguang Qiu, Marketing Officer at Amica. “We particularly like its deep analytics capabilities, which will meet the needs of Amica's analytics-driven marketing operations. SAS is helping us streamline our campaign management, providing the speed and power to keep up with complex, multichannel marketing campaigns. SAS offers a full array of other products so we have flexibility to meet our ever-growing marketing and analytical needs.”
Deployment options for SAS Customer Intelligence solutions include: on-premise, enterprise hosting and software as a service (SaaS).
SAS was placed in the Leaders quadrant in Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management in 2011 and in 2012 was recognized as a Leader in the Magic Quadrant for Marketing Resource Management and the Magic Quadrant for Integrated Marketing Management. SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS® for Customer Experience Analytics, SAS® Digital Marketing, SAS® Marketing Automation, SAS® Marketing Optimization, and SAS® Real-Time Decision Manager.