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Museum of American Finance Selects Cognito to Raise Awareness

Smithsonian affiliate promoting extensive historical archives and financial education

Cognito, a full-service public relations and marketing agency specializing in financial services, today announced a partnership with the Museum of American Finance. A New York-based affiliate of the Smithsonian Institution and the nation’s only public museum dedicated to finance, entrepreneurship and the open market system, the Wall Street museum selected Cognito to raise its profile among key constituents and manage its media relations.

The Museum of American Finance is collaborating with Cognito to promote its extensive collection of financial documents and artifacts, in addition to its permanent and rotating exhibitions, regularly hosted seminars, expert speaking panels, and educational programs. Recent speakers have included Dr. Niall Ferguson, Senior Research Director at Oxford University, contributor to the Financial Times and one of TIME Magazine’s 100 most influential people in 2004, and Paul Volcker, renowned economist and Chairman of the Federal Reserve under United States Presidents Jimmy Carter and Ronald Reagan.

“As a leading financial services PR agency, Cognito was the ideal partner to help us elevate our profile among the financial community,” said Dr. David Cowen, the Museum’s President and CEO. “Our goal is to build a bridge between the financial markets and the general population through history and education – we’re confident that Cognito’s extensive knowledge of the industry and shared passion for financial literacy will help us get there.”

“We are delighted to be working with such a unique and valuable institution as the Museum of American Finance,” said Dan Simon, President of Cognito. "The opportunity to work with such an esteemed organization in our community is rewarding. We truly believe in the Museum's mission to spread greater financial education and awareness in New York."

The Museum is located in a historic bank building constructed in 1929 at 48 Wall Street, on the corner of William Street in New York City, and is open Tues–Sat, 10 am – 4 pm EST.