Simplex, the market leading global transaction services provider, has completed a global brand review and today unveiled a new logo and website to support its evolution as an established and innovative global transaction platform provider.
The Global Transaction Platform (GTP) rebranding better reflects Simplex’s evolution as a respected international financial technology solution provider to some of the world’s largest banking groups, financial institutions and corporates.
The new website (www.simplexgtp.com) which accompanies the rebrand is a significant expansion of the company’s online presence, showcasing the wide range of best-in-class third party ‘app solutions’ provided as integrated managed services through a single connection to the Simplex GTP. The solutions portfolio covers a full spectrum of messaging services including multi-bank connectivity, full data integration, reconciliation, cash management, sanctions screening and market data management.
Philip Walsh, Simplex Chief Executive Office, formally unveiled the new corporate identity and launched the website at the rooftop gardens of the Coq d’Argent in the City of London. Activating the simplexgtp.com domain via a tablet device, Mr Walsh stated: “The launch of the simplexgtp.com domain and company rebranding reflects our pioneering evolution from a business process reengineering and consultancy background, through to extending into being the UK’s first independent SWIFT Service Bureau, and culminating in today’s next generation global transaction platform, providing world-class integrated and managed services to some of the biggest transaction banks, securities houses and corporates.”
Mr Walsh continued: “The expanded website comprehensively showcases our market redefining open platform of best-in-class third party technology solutions. Simplex has some very exciting new ventures in development and the new brand identity and online presence creates a perfect platform to reach an even wider global audience.”
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