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Atlanta, Georgia Office

3930 East Jones Bridge Road
Atlanta
GA
US

Owings Mills, MD Office

25 Crossroads Drive, Suite 200
Owings Mills
MD
US

Los Angeles Office

11150 Olympic Blvd, Suite 600
Los Angeles, CA
US

The Hague, Holland Office

Loire 200-202
The Hague
NL

London, UK Office

Baker's Hall 7 Harp Lane
London
GB

Singapore Office

30 Cecil St. #22-02/08 Prudential Tower
Singapore
SG

Scottsdale, Arizona Office

7272 E. Indian School Road
Scottsdale
AZ
US

Jersey City, NJ Office

10 Exchange Place, 23rd Floor
Jersey City
NJ
US

Brookfield, Wisconsin Head Office

255 Fiserv Drive
Brookfield
WI
US

Sydney, Australia Office

Level 14 124 Walker Street
North Sydney
AU

Luxembourg Office

4 Rue d'Arlon
Luxembourg
LU

Uxbridge, UK Office

7 Roundwood Ave
Uxbridge
GB

Lake Mary, Florida, US Office

600 Colonial Center Pkwy
Lake Mary
FL
US

Telephone

617-217-2816

Contact

Melanie Cousins
[email protected]
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Fiserv White Paper Evaluates How Mobile Access is Reshaping Banking Across Channels

Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today announced the release of a white paper exploring how the rapid adoption and evolution of mobile banking is impacting the way consumers are utilizing other banking channels. The complimentary whitepaper, "Snacking, Lunching and Fine Dining: How Mobile is Reshaping Every Banking Channel," can be downloaded at the Fiserv website.

As consumers shift more interactions and transactions to the mobile channel, it is impacting the ways they interact via other banking channels, both digital and traditional.

The Fiserv white paper equates consumers' interactions through the mobile, online and branch channels to snacking, lunching and fine dining. Mobile banking is similar to snacking, perfect for quick, on-the-go interactions. Online banking, like lunching, involves more in-depth interaction but is still predominantly focused on self-service. The branch can serve up the equivalent of a fine dining experience - ideal for special occasions requiring personal interaction and consultation.

The Fiserv white paper provides information and strategies to help financial institutions maximize the value of the mobile financial services channel, as well as address the resulting changes in other channels. Readers will gain specific insight into:

  • Two key phenomena that are reshaping multi-channel banking: information convergence and interaction specialization;
  • How the mobile channel is evolving from informational to transactional;
  • The differences, and connections, among mobile, online and branch banking;
  • Tips on how to create the optimum multi-channel user experience.

"The unrivalled growth of mobile banking is fundamentally changing the way consumers interact with their financial institutions, impacting everything from the online banking site to the branch and everything in between," said Shaw. "It is important for financial institutions to have a multi-channel strategy that anticipates these market shifts. This will enable them to serve consumers across their channels of choice in the way they choose to use them."