Cognito, a full-service public relations and marketing agency specializing in financial services, today announced that an account manager at the firm, Oksana Poltavets, has been named one of the most respected public relations (PR) professionals in the financial industry, according to a recent survey. The 2012 Survey of Financial Journalists by Gorkana, a global service provider for PR professionals and journalists, in partnership with DePaul University College of Communications, canvassed financial media on a range of issues including opinions on PR professionals.
The purpose of The 2012 Gorkana Survey of Financial Journalists was to measure journalists’ opinions of the economy, their field and their interactions with sources. The study also polled journalists on their opinions on who they believe to be the most influential PR professional. The final results ranked Oksana as one of the top 14 PR professionals in the United States. As a former journalist, having worked for Sell-Side Technology (nee. Dealing with Technology), and written for Bank Technology News and Advanced Trading, Oksana’s experience and knowledge of the financial technology space is held in high regard.
“We are tremendously proud of Oksana to have been nominated as one of the most respected PR professionals and, quite frankly, completely unsurprised that journalists have recognized her intellect,” states Dan Simon, President of Cognito. “As a consulting business, experts such as Oksana are fundamental to Cognito’s success and she exemplifies the qualities we believe set us apart – a passion for understanding the financial industry, respect for journalists’ craft and an unwavering commitment to our clients.”
The study was conducted between Dec. 1 and Dec. 30, 2011, via a self-administered online survey. Other top-ranked PR professionals hail from: Morgan Stanley, Barclays, Wells Fargo, Goldman Sachs, JP Morgan Chase, Merrill Lynch and Bank of America.
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