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TradeKing Expands Its Relationship with SunGard by Selecting Protegent for Social Media and Website Surveillance

TradeKing, a North Carolina- and Florida-based online broker dealer, has gone live with SunGard’s Protegent Social Media Surveillance for regulatory compliance and to monitor its advisors’ activity on social media sites.

TradeKing is using the solution to help ensure that activity on its corporate Twitter account and Facebook page is captured and moderated when pre-approval is required, as well as helping the firm avoid violating its keyword lexicon and social media policies.

Kimberly Johnson, compliance manager at TradeKing, said, “Twitter and Facebook are important channels that allow us to communicate in real-time with our clients. The user-friendly interface of SunGard’s Protegent Social Media Surveillance makes it easy to monitor these activities. In addition, the moderation and archival functionality has been pivotal in helping us efficiently roll out our surveillance policy.”

Steve Sabin, chief operating officer of SunGard’s Protegent business unit, said, “SunGard’s Protegent Social Media Surveillance is updated to cover the latest rules and regulations. Protegent helps brokers remain in compliance while leveraging important new social media platforms to reach their clients and prospects.”

TradeKing also uses SunGard’s MarketMap solution for streaming, real-time historical and reference data.