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If the Shoe Fits, You Must Be Shopping at DSW

Shoe retailer reduces stock outs, increases customer loyalty using SAS® Size Optimization

DSW, a U.S. specialty footwear chain, selected SAS, the leader in business analytics software and services, to help improve its inventory productivity by using store size profiles to allocate and replenish inventory. By licensing SAS® Size Optimization, DSW expects to see its in-stock position by size improve dramatically, and the retailer anticipates a similar uptick in customer loyalty.

“We believe that our investment in this solution will have a rapid payback,” said Harris Mustafa, DSW Executive Vice President of Supply Chain, Planning and Allocation. “We will know what percentage of a certain style and color sells in a specific size. We’re confident that this will enable us to lower markdowns, increase customer satisfaction and improve profits.”

SAS Size Optimization uses analytics to change sales data into size-demand intelligence. It helps predict future sales and inventory needs by size and determines case-pack supply to optimally meet demand. When integrated with existing merchant systems, it moves the process along from applying the intelligence to purchasing and allocation. Bottom line: SAS Size Optimization can help improve sales, increase margins, decrease operating costs and improve team efficiencies for the retailers who use it strategically.

“DSW has taken the right step with SAS® Size Optimization to delight its customers with fashion-forward styles in sizes that fit local-store clientele,” said Diana McHenry, Director of SAS Global Product Marketing. “Making sure the DSW store in Union Square has the right-sized merchandise for its customers and the DSW store in Queens has the right sizes for its local customers is a complex process that requires powerful analytics for the best speed, flexibility and insight. SAS Size Optimization allows a retailer like DSW to keep the right styles in the right sizes in the right stores at the right time. That means customers will keep coming back to their DSW store because they know they won’t be disappointed.”

SAS’ unparalleled retail business knowledge - coupled with powerful, advanced analytics – allows retailers to anticipate customers’ wishes, empowers retailers to act, and drives better results. SAS’ customer and merchandising solutions are available through a variety of investment, deployment and growth options.

SAS retail customers include Aeropostale, AutoZone, Bakers Footwear, Belk, Brooks Brothers, Cabela’s, Carrefour, Casino, Casual Male, Charming Shoppes, Chico’s FAS Inc., The Children’s Place, DSW, Eddie Bauer, Family Dollar, Gander Mountain, Hallmark, Hudson’s Bay Company, Kohl’s, Luxottica Retail, Macy’s, Mark’s Work Wearhouse, Marks & Spencer, Northern Tool & Equipment, Office Depot, S-Group, Sainsbury’s, ShopKo, Sport Chalet, Spiegel Brands, Staples, Tesco, Tween Brands, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.