Combined Offering Gives Advisors Trading Tools with Back Office Outsourcing.
BridgePortfolio® and BlazePortfolio Systems today announced the launch of a strategic partnership to provide enhanced flexibility for investment advisors seeking integrated tools to manage rebalancing and trading processes. BridgePortfolio, a leading industry provider of back office support for investment advisors, has incorporated into its product suite BlazePortfolio’s ATOM ALIGN, a multi-custodian, web-based modeling and trade order management solution that streamlines the portfolio and household model rebalancing process for investment advisor, wealth management, trust, broker dealer, and multi-family office clients.
“Through this integration between best-of-breed solutions, investment advisors can utilize ATOM ALIGN to seamlessly manage complex trading and rebalancing process, while we oversee their back office functions, including data download, reconciliation, performance reporting, and fee billing,” said Peter Dietz, Chief Executive Officer of BridgePortfolio. “This is a win-win for advisors.”
“Our partnership with BridgePortfolio provides high-level integration for advisors, while reducing the hassle of manual rebalancing,” said BlazePortfolio Chief Executive Officer Bryson J. Pouw. “The integration provides a turn-key solution that allows advisors to get up and running seamlessly.”
The first advisory firm to take advantage of this integration was Foresight Investment Advisors, located in Hot Springs, Arkansas. Foresight has been utilizing the combined offering since early April. Commenting on the combined offering, Mike Carmody, Principal at Foresight, says, “The integration is seamless. We now have the flexibility to use the best reporting platform with a robust trading solution, without having to manually link the two. It is great to have two products that work so well together."
BridgePortfolio and BlazePortfolio are now ready to roll this offering out to the rest of the Registered Investment Advisory community, and specifically firms that are looking to outsource back office functions but still retain access to cutting-edge trade order management tools.