Email Contact Phone Company Visit Website

Etrali Trading Solutions Head Office

15 rue Henri Rol Tanguy


+ 33(0) 1 49 74 10 66 or +33 (0) 1 44 55 69 77


Anne-Marie Huot-Late
[email protected]
Back to all Etrali Trading Solutions announcements

Orange Business Services - Trading Solutions launches Open Trade – the first intelligent trading communication platform

Orange Business Services - Trading Solutions, the leader in voice and electronic trading infrastructure and services for the trading communities, today announced at TradeTech 2010 in London the launch of Open Trade, the first intelligent trading communication platform. Developed as a personal trading assistant, Open Trade is a revolutionary, innovative, touch screen multimedia, communications system. This next generation platform is more than just a turret; it provides perfect communication channels that converge at a single point for information and conversations, seamlessly integrating voice, video, email, instant messaging and web-based applications.

This innovative, intuitive and flexible approach to unified communications brings together the essential tools a trader needs for speedy transactions in one terminal. Open Trade provides reliable, secure and fast contact management, but also intelligent presence management, showing if your contacts are available and the best channels to reach them. It supports Session Initiation Protocol (SIP) telephony which connects people in real time whether they are using voice, video or instant messaging.

Open Trade’s all in one software supports Advanced Call Processing and call control interoperability with next generation third party communication tools. It also allows integration with CRM and other business applications as well as with most cloud computing strategies.

Axel Pierron, SVP at Celent said “The financial trading market is changing. Today’s industry requires faster, secure and intelligent platforms that are not only rich in functionality but also tough enough to tackle the busiest of trading rooms. Communicating rapidly and accurately is essential to compete effectively and Open Trade brings together all the crucial information and capabilities necessary, putting the trader in control. It is an innovative solution that meets the needs of the evolving trading environment”.

The personal trading assistant can be configured to the needs of the individual and provides users with a professional dashboard offering a complete view of all contacts at a glance. The intuitive, touch screen interface and hot buttons offer access to unlimited active, corporate and personal directories as well as transfer and conference capabilities, putting the trader in complete control. Users can host up to 30 simultaneous conversations and conference calls.

Olivier Bisiaux, manager of information systems at Global Equities, a leading financial services company which has been trialling the terminal said “This is a big step forward for the trading community. With Open Trade’s flexibility and efficient content management capabilities we have been able to increase our reactivity to market changes and offer better customer relations. The system is easy to understand and the customisation options offer more comfort for users. The infrastructure is also much easier to deploy and manage. We cannot work without Open Trade, its intuitive functions are invaluable to our company.”

“The trading market is entering a new era where intelligent, intuitive integrated systems that ensure speed and security is vital,” says Lionel Grosclaude, CEO of Orange Business Services - Trading Solutions. “As part of our worldwide strategy, we are at the forefront of delivering the tools that the industry needs to meet today’s challenges and are proud to present Open Trade - a compact multimedia communications solution that helps traders to gain a competitive advantage in the market.”

Grosclaude adds: “With Open Trade users spend less time managing contacts and more time connecting with customers and generating new business. Supporting a global SIP network enables the platform to pave the way to a new trading environment where users are at the centre of communications, not the machine. Open Trade is a cloud-ready, multimedia communications hub which builds upon the reliability of our other systems, offering greater software flexibility and meeting green standards.”

With a slim-line compact design, Open Trade takes up minimal valuable desk real-estate. It is equipped with the latest acoustic technology providing wide band audio even in the noisiest of trading environments. Two versions of the terminal are available including Open Trade Evolution, a double screen system and a single screen model, Open Trade Compact. Language choices include English, Chinese, French, German, Spanish and Japanese.