QuIC Financial Technologies, a market leader that provides the world’s largest financial organisations with risk management, pricing and analytics solutions, today launched its new brand identity. The core message of ‘Demand More’ builds on the company’s recent successes and supports its focused growth strategy.
QuIC’s new brand represents a significant milestone in the company’s history: While the company is becoming a market leader, it remains committed to its original ethos of innovation and collaboration with its clients—qualities that QuIC has developed over time, that set QuIC apart from its competition, and that will remain as the foundation for continued growth.
“As our growth accelerates, it’s important for us to clarify what lies at the heart of our success and what is giving us our competitive difference—to ensure these key values serve as the foundation for sustained growth,” stated Nigel Cairns, President and CEO of QuIC. “With the assistance of our customers, partners and employees we set out on an intensive research and review process. We learned that ‘Demand More’ is at the core of what we do. By demanding more from our technology and people, QuIC in turn empowers banks to demand more from our risk management infrastructure, from speed and performance to customer service and return on investment.”
As part of the process, QuIC engaged in an open dialogue with clients, partners, employees and other stakeholders around the world. In-depth research and interviews were conducted to identify client needs and values, to uncover expectations and requirements of their risk management vendors, and to understand what contributed to QuIC becoming a preferred solutions provider in the competitive risk management marketplace. The response from QuIC’s clients to be part of this collaborative process was overwhelmingly positive.
The culmination of insight from the process resulted in the identification of QuIC’s Culture of Commitment as the basis for the company’s current success and key driver for future expansion. In addition to superior technology, QuIC’s team of experts, high service levels and responsive culture help to ensure each client project is delivered on time, on budget and according to scope, resulting in quick time to value and extremely high levels of customer satisfaction. Determining that its clients could consistently ‘Demand More’ leadership, speed, innovation and engagement from their relationship with the company, QuIC has formally made ‘Demand More’ its core message.
“‘Demand More’ is a quick expression of who we are, what we do, and what our clients ask of us,” added Cairns. “Our four values now serve as the pillars of the QuIC brand while our new brand identity simplifies and unites the look and feel across QuIC’s technology, services and solutions.”
The ‘Demand More’ statement articulates the heart of the company’s operations in addition to being incorporated into the new logo to serve as a constant reminder of QuIC’s core values and success factors. Coinciding with today’s announcement, QuIC has relaunched its corporate website.
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