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SAS in Visionaries quadrant for Marketing Resource Management

SAS announced today that it was placed in the Visionaries quadrant of the Gartner Inc. Magic Quadrant for Marketing Resource Management [i](MRM).

“Companies looking for strong analytical MRM capabilities for planning, measurement and optimisation, particularly with integration to campaign planning and execution come to SAS,” said Jeff Levitan, General Manager, SAS Customer Intelligence. “With so many vendors making far-reaching claims, there is some confusion in the market over what MRM really is and what it can achieve. In today’s economic climate it is all about doing more with less and the analytics in SAS’ solution help our customers decrease the costs of marketing processes while improving the effectiveness of marketing investments and resources. An MRM solution that offers anything less is a waste of those same precious marketing resources.”

Marketing resource management capabilities typically include marketing planning and budgeting, marketing budget optimisation, marketing performance management and campaign workflow and collaboration. SAS supports all of these marketing resource management categories with its marketing suite SAS® Customer Intelligence.

SAS® Customer Intelligence solutions enable organisations to deepen customer insights, choreograph customer interactions and continuously improve marketing performance.

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.