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Guido Reynaerts to head Orange Business Services - Trading Solutions, Northern Europe

Orange Business Services - Trading Solutions, leader in unified communications solutions for the trading community, has named Guido Reynaerts as the new head of its Northern European business.

Reynaerts takes over the region after a very successful four years as the head of the UK operation. During this time he grew the business substantially, rapidly increasing both the number of clients and the size of the UK division. As the head of Northern Europe Reynaerts will spend much of his time in Germany and Switzerland and will also be responsible for a number of other countries and regions including Scandinavia and Eastern Europe.

Guido Reynaerts comments: “We have a successful and established presence in the global financial markets and we also lead the markets in energy and commodities with large customers all over the world in these sectors. This is a fast growing market, especially in Northern Europe, which puts us in a good position for extending our lead even further. These markets offer great opportunities for growth as our solutions are well suited to the requirements of this market, for example providing sophisticated disaster recovery that is of great importance. Germany is an especially interesting market for us as its institutional requirements are very specific to the country and we have the right tools and systems to address these. I am very much looking forward to working with my team and getting to know the clients in the region.”

Reynaerts believes that the current market conditions together with the pressure of MiFID compliance and coming new regulations mean that financial institutions will be adopting a new approach to business, demanding greater integration between the voice communication platform and the data environment. Unify, the unified integration engine, addresses that need: greater control, more efficiency and comprehensive support for dealers working in a highly demanding and competitive environment. In Reynaerts’s view institutional mergers will create a demand for virtual trading floor solutions for dealing rooms with 1000 or more positions.

Says Pierre-Louis de Guillebon, CEO, Orange Business Services - Trading Solutions, “Guido has been with the organisation for a number of years. He developed the operation and helped to make Orange Business Services - Trading Solutions into a household name in the UK market. I am certain that he will bring the same magic touch to the Northern European region. He is a part of our very strong team of regional managers and I am delighted to continue working with him in his new capacity.”