SAS today announced it is positioned in the Visionaries quadrant of Gartner’s 2008 Magic Quadrant for Enterprise Marketing Management1.
"SAS enabled us to put together an excellent campaign management system for the DeutschlandCard,” said Dr. Clemens Schäffner, director of business intelligence and member of the board at DeutschlandCard GmbH. “With SAS’ Customer Intelligence solution, we’ve implemented a closed-loop marketing system that allows us to continually improve our customer communications – laying a solid foundation for the ongoing success of the DeutschlandCard.” DeutschlandCard is a multipartner bonus program launched in March 2008. It is operated by Arvato AG, a division of Bertelsmann AG.
“We continue to find that the breadth of SAS’ enterprise marketing management platform and our advanced analytics capabilities differentiate us from other vendors in this area,” said Jeff Levitan, general manager of SAS' Global Customer and Retail business. “And, in light of more conservative economic times, companies are putting more scrutiny in their decision making process to ensure that the investments they’re making in marketing technologies will make them smarter marketers, not just faster ones.”
In the past year SAS has seen a rise in interest in marketing campaign optimisation and other advanced analytic marketing applications. “SAS customers are moving to the next level of marketing. They’ve mastered the closed-loop marketing process and now want to sharpen their targeting skills by optimising marketing planning,” added Levitan.
An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS software’s enterprise marketing management capabilities are part of the SAS Customer Intelligence suite that addresses campaign management, e-mail and mobile marketing, event-driven marketing, cross-campaign optimisation, real-time decision making, marketing mix analysis, marketing performance management, Web analytics and customer experience analytics.
Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, U.S. Bank, Vodafone Australia and Wolters Kluwer.