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Linedata Forms Alliance with InfoExchange, Brings Communications Management to LongView Clients

Linedata Services (Bloomberg: LIN.FP), announced today that its LongView Trading Order Management System (OMS) now offers users access to InfoExchange, Inc., a financial technology company whose InfoEx offering helps streamline communications and content delivery for financial institutions. InfoEx can develop a contextual understanding of investors based on their trading activity and holdings, and then uses this understanding to deliver relevant content.

The new alliance helps InfoEx reach the LongView Trading user base, which includes 10 of the top 25 asset management firms by assets under management. At the same time, InfoEx allows LongView clients to opt-in to information that matches their industry specialization, geographical activity and anything that is relevant to their trading activity.

"LongView OMS handles all the workflows in the trading process, but clients are still experiencing overload from sources outside of our system," said Dan Pagano, Vice President in charge of strategic alliances for Linedata's front- and back-office businesses in North America. "InfoEx helps filter incoming information in real-time from third-party providers, which ensures that clients only receive relevant research, services and data."

InfoEx uses patent-pending technology that connects information providers with financial institutions. InfoEx thus becomes a network in which both the institution and information provider enjoy a level of information control.

"We are very excited by this alliance, which gives clients of Linedata's LongView Trading OMS an easy way to manage the flood of information that comes their way each day," said InfoExchange CEO, Dean Stamos. "In the age of electronic trading, too much information is just as bad as none at all. We help LongView clients make better investment decisions by delivering the information they need when they need it. "