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Orange Business Services wins Financial-i magazine's Leaders in Innovation Award for Voice over IP solution on trading floors

Orange Business Services Trading Solutions, a division of Orange Business Services specializing in unified communications solutions for the trading community, won the Voice over IP category of the 2007 Financial-i Leaders in Innovation Awards for its Etrali Voice Platform for the second consecutive time.

Etrali Voice Platform, from Orange Business Services Trading Solutions and previously called Etradeal, pioneered voice over IP on the trading floor. With this year’s release of V36, this service enables trading floor mobility allowing traders to use any workspace and quickly configure a turret to their preferences.

The Leaders in Innovation Awards recognize vendors shaping the delivery of business solutions in the wholesale transaction banking space. Winners were chosen based on solutions that are cost effective, help solve common business issues (STP, integration across data and application silos, regulatory compliance, reduced latency), are less time consuming to implement, enhance overall efficiency and facilitate enhanced bank to customer communication.

“Leaders in Innovation are about recognizing those companies with an ongoing commitment to innovation,” Anita Hawser, managing editor, Financial-i. “So although companies may have been judged innovation leaders in our inaugural awards last year, what we were looking for this year is companies that built on previous innovations to stay ahead of their competitors.”

The Etrali Voice Platform provides automated international dialing from any location and enhanced conferencing capabilities to meet the needs of globalized operations by enabling conferencing between multiple sites. Every turret comes with languages embedded, including: English and Arabic, French, German, Greek and Japanese. Traders can configure any workstation to their own settings within minutes, using the proven Etrali touch-screen technology. With its Unify offering, Orange Business Services Trading Solutions also enables traders to easily switch between different communication devices.

“We are very pleased to be recognized again by Financial-i as an innovator in the industry,” said Pierre-Louis de Guillebon, CEO, Orange Business Services Trading Solutions. “We understand the unique business needs of our customers and are committed to developing and innovating our leading-edge solutions to meet those needs.”