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SAS CEO shares vision on the future of forecasting at World Economic Forum

At the World Economic Forum in Davos, Switzerland, Jim Goodnight, CEO of business intelligence leader SAS, offered insight into the critical role of advanced analytics in predicting future trends.

Goodnight, whose company has had more than three decades of revenue growth and acclaim as a leading software provider and workplace, participated in a panel to discuss new forecasting approaches and tools that organisations should use when formulating their strategies. He joined Ian A. Goldin, Peter Schwartz, Angela Wilkinson and Paul L. Saffo. “Everyone is touched by analytics today,” Goodnight said, noting that forecasting has become more volatile and complex as volumes of data grow.

“Our ability to tackle forecasting problems has improved because of technological advances,” he continued. “The nature of forecasting and predictive modelling is more refined, and the use of forecasting, and advanced analytics in general, is pervasive.”

The agenda for the 2008 meeting was based on five conceptual pillars gleaned from a broad view of economic, political, societal and technological forces at work in the world. These pillars include: Competing While Collaborating, Addressing Economic Insecurity, Aligning Interests Across Divides, Exploring Nature’s New Frontiers, and Understanding Future Shifts. The event drew 2,500 contributors from 88 countries, including 27 heads of state and governmental leaders, as well as global business, social and economic leaders. Approximately 60 percent represent the 1,000 foremost companies in the world, crossing all economic sectors.