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Technology Strategies and the Battle for Producer Mindshare: New Celent Report

Competition among insurance carriers for producer mindshare is fierce. Generating loyalty from independent producers requires sound strategies and disciplined execution.

The continued growth of the independent channel in North America has increased competition among carriers. The question of carrier choice becomes more important each year. Producer technology needs are varied, but it is clear that opportunities still exist for carriers to build loyal distribution partners by focusing on the things that are most important to producers.

In a new report, Technology Strategies and the Battle for Producer Mindshare, Celent explores producer views on proprietary and multi-carrier tools, such as the Web-based tools provided by national brokerage general agencies. It is based on a survey of independent producers and follows up on issues identified in several previous Celent reports.

"There’s no simple solution that pleases every producer," says Craig Weber , managing director of Celent’s insurance group and author of the report. "The good news is that most independent producers work with a number of carriers. However, they select their go-to carriers based on product, price, and traditional services. There’s plenty of room to bring technology to bear on key issues and radically change the debate around carrier choice."