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A Tale of One City: Core Renewal via SOA at National City Bank

National City Bank has employed SOA to successfully modernize its core banking system by providing cross-LOB relationship pricing. The bank found that a new level of profitability and growth could be achieved by understanding the value of the customer.

SOA is one of the more frequently heard, but rarely understood terms in the IT community. In a new report A Tale of One City: Core Renewal via SOA at National City Bank, Celent examines service-oriented archiecture’s use in integrating disparate systems. National City has developed a new, customer-centric business model to drive organic growth. The company used SOA to enable the transition of the bank’s core architecture from traditional silos based upon lines of business to one that enables flexibility across products. It is grounded in the bank’s ability to understand the present and potential value of the customer.

National City faced the business challenges of a mature market and increasing pressure on NIM. The bank successfully took a proactive approach in addressing those challenges, bringing in IBM Global Services and its Component Business Model to conclude that Customer Management Objectives and relationship pricing would drive the bank to the next level of profitability and growth.

"National City Bank redesigned their IT organization, their infrastructure, and their approach toward the bank’s retail business," says Bart Narter, author of the report and senior analyst with Celent’s banking group. "The accomplishment of such a dramatic realignment in both LOBs and IT reflects the maturity and flexibility of the entire organization."