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SPRING, O’ BRIEN AND MOONLIGHT MEDIA JOIN FORCES TO PROVIDE INTERNATIONAL PR & MARKETING SERVICES FOR GLOBAL FINANCIAL SERVICES AND TECHNOLOGY FIRMS

Spring, O’ Brien & Co. Inc., a New York-based integrated marketing agency, and Moonlight Media Ltd., a London-based full-service public relations agency, today announced that the two firms have formed a partnership to provide leading-edge public relations and marketing services to North American, European and Asian financial services and financial technology companies seeking brand-building programs to improve their performance.

The Spring, O'Brien and Moonlight Media partnership has been created to provide best-of-breed public relations and marketing services for both established and start-up companies seeking to build either local or global brand awareness of their products and services. Combining a solid track record in public relations and marketing services both firms offer deep expertise and thorough knowledge of capital markets and technology. Both companies have close contact with the press, industry analysts, conference organizers and other key market players and many years’ experience of day-to-day senior-level involvement with clients’ businesses working with firms engaged in the global financial markets.

“We are extremely fortunate to have formed this relationship with Moonlight Media, which has a solid reputation for creating and executing successful public relations programs for financial services firms in the UK and elsewhere,” said Marc Weinstein, senior vice president and head of the financial technology services practice at Spring, O’Brien. “In this rapidly changing and highly regulated environment where financial services firms and technology providers need the proper strategic direction and program implementation to successfully position themselves in the marketplace, it made perfect sense to join forces with Moonlight Media. Many companies have found it increasingly difficult to achieve high-quality and results-driven strategic communications for their business operations on both sides of the Atlantic. Our partnership effectively closes that gap.”

John Norris, director, Moonlight Media, says, “Partnering with Spring, O’Brien is a great opportunity for us: it is strategically good for Moonlight and excellent news for our clients. Spring, O’Brien is a highly respected company and we are delighted to have joined forces with them. Our clients will now benefit from the combined in-depth knowledge of the financial markets and the expertise of both companies. Our two companies share a track record of delivering successful and effective professional services to our clients. This partnering will provide significant advantages and benefits to all our clients.”