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Vendors Selected for the “Cool Vendor Report” are Innovative, Impactful and Intriguing

Advanced visualization software vendor Fractal:Edge has been included in the list of “Cool Vendors” in the Cool Vendors in Analytics, Business Intelligence and Corporate Performance Management, 2007 Research Report by Gartner, Inc.

According to the report, while the big pure-play Business Intelligence (BI) vendors and megavendors continue to battle it out in this market, behind the scenes there is a vibrant source of innovation to address unresolved problems. A key challenge facing the BI market is ease of use. For the market to grow, more people have to become consumers of BI, and that will only happen as the products become easier to use and the delivered information becomes more intuitive to understand.

“We are very proud to be singled out by Gartner for providing an innovative and valuable BI solution. As an alternative to the traditional data grids or simple charts used in many applications Fractal Maps have huge advantages.” said Gervase Clifton-Bligh, VP, Product Strategy and inventor of the patented Fractal Map technology. “Our continued focus has been to promote customer and product vendor awareness of how succinct and intuitive Fractal Maps are in representing the key performance indicators in large, complex or fast moving information. At the same time we have strived to deliver a simple enough analysis tool for any user to manipulate.”