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Orange Business Services wins most innovative VoIP provider award

Trading Solutions, the Orange Business Services’ provider of international and unified communications solutions to the trading community, has been named the most innovative provider of VoIP in the Financial-I “Leaders in Innovation” awards, announced in London in November.

The Leaders in Innovation awards provide recognition for banks and their software and hardware vendors shaping the delivery of business solutions in wholesale transaction banking.

Unlike most other awards there were no nominees, no panel of judges and the companies were not aware they were being evaluated. The awards process was based on research and analysis carried out by Financial-I and included consultation with leading analyst firms, consultants including Gartner, Forrester, Financial Insights and TowerGroup, and financial journalists specialising in the wholesale banking space. A list of companies considered to be innovation leaders was compiled. Eleven VoIP vendors were evaluated before Orange Business Services - Trading Solutions was declared the winner for showing the greatest commitment to ongoing product innovation.

Marie Anguera, Head of Global Products for Orange Business Services - Trading Solutions, said: “We place great emphasis on working closely with our customers and understanding the future needs of their businesses. This focused approach is the basis of our innovation. The award is a fantastic endorsement of our strategy of providing our clients not only with what they need now but also with what they will need in the future. Customers want to know that IP is embedded in our technology and is available for gradual implementation, so they can migrate when they are ready. With 5,000 Etrali Mach 3D turrets already installed in the 15 months since the launch, it is clear that this forward-thinking strategy is the right way to meet our customers’ current and future needs.”

In selecting the winners the focus was on proven innovation over the last 12 to 18 months, cost effectiveness of implementation and deployment, potential business benefits, ease of implementation and the ability to tackle specific business issues and problems.

With an increasing emphasis on ROI and shareholder value, IT decision makers in financial institutions are seeking business solutions that are cost effective, help solve business problems (STP, integration, automation of manual processes, etc.), are less time consuming and costly to implement, enhance efficiency and improve bank to customer communications.