Back to all announcements appoints new CEO

Board-level appointment drives international business development and grows sales force

London, 21 June 2006 –, the leading international guide for all aspects of B2B financial IT, has announced the appointment of Jennifer Goetz as Managing Director. Jennifer is based in their London headquarters and has been a key player in the organization for four years.

Jennifer joined in June 2002 as head of marketing and led the company through three years of sustained revenue and client growth. She worked closely with the Board of Directors, including the founder of Bobsguide – Bob Browning, to launch two new versions of the guide – with the most recent in January of this year. She also worked closely with end users in soliciting their feedback. Over the past couple of years, her role evolved to incorporate sales activities as many of the clients she was working with wanted to do more with their entries.

In her new role, she will be responsible for the development of new business partnerships as well as driving global sales and marketing. Jennifer has over eight years of experience in the financial software industry and has previously worked at COR Financial Solutions as well as Thomson Financial in a global marketing capacity.

Sei James, Chairman of, said, “The Board is confident that the appointment of Ms Goetz will enable the brand to continue in its success and achieve optimum growth and profitability.”

“Jennifer has done a terrific job here, and we are looking forward to tremendous future growth under her leadership,” said Bob Browning, Founder and Technical Director. “It was not enough to have a great Web site, we needed someone to turn it into a profitable business, and Jennifer has been that person”

“I first heard of Bobsguide while working at Thomson Financial. Many of my colleagues used the guide to stay abreast of current happenings in the industry. Now that I’m at Bobsguide, I think back to their comments and how we can use this information in the continued development of,” said Jennifer. “ is experiencing rapid growth and I’m thrilled to be a part of its success.”


Founded in 1995, is the world’s premier online directory for all aspects of B2B financial IT – from software and hardware to consulting services. is now recognized as one of the most comprehensive online listings of financial technology. It has over 1800 vendors and nearly 5000 products and services from vendors in over 100 countries. Its daily newsletter reaches over 17,000 members and this number is increasing by 25% each year.