Ascot, UK, 23 May 2006 – Underlining its strong focus on local markets, Key Equipment Finance, a US-based provider of equipment financing solutions, has launched 15 new country-specific websites, covering all European countries in which it conducts business.
Each site contains detailed information about Key Equipment Finance and its services and solutions, targeted at vendor and banking partners, suppliers and end customers. The core content is consistent across all sites. However, the material is tailored to reflect regional differences in tax and accounting regulations and the product range offered.
In all, 10 different languages are used. All of the sites are fully interlinked both to each other and to the main corporate site, www.kefonline.com
“We wanted to avoid a one-size-fits-all approach to Europe and we therefore focused on developing each of the sites in the appropriate local language,” says Alun Richards, European managing director, Key Equipment Finance. “Additionally, we treat individual countries as distinct entities with their own specific requirements. This approach is clearly reflected in the launch of these new websites.”
The 15 European countries with their own Key Equipment Finance website are: Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Luxembourg; Netherlands; Norway; Spain; Sweden; Switzerland and the United Kingdom.