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Informatica Introduces Data Integration Solution for salesforce.com Customers

Will help seamlessly integrate salesforce.com implementations with on-premise applications for holistic view of enterprise data

Representing the first in a series of connectors to leading Software as a Service (SaaS) solutions, Informatica Corporation (Nasdaq: INFA) today announced a new product designed to help customers integrate their on-demand salesforce.com implementations with on-premise software applications. Called PowerCenter Connect for salesforce.com, this product will allow customers using the Informatica PowerCenter platform to integrate data stored in Salesforce seamlessly and securely across the Internet with all the data residing within their enterprise.

"Software-as-a Service providers such as salesforce.com are fundamentally changing the way companies use business software, with organizations now accessing these business-critical applications over the Internet. As organizations adopt on-demand applications, however, data fragmentation increases and now extends beyond the company firewall," said Girish Pancha, executive vice president of products at Informatica. "With this innovative new solution, customers can leverage Informatica's unified enterprise data integration platform to access and integrate their salesforce.com CRM data—seamlessly, reliably and securely across the Internet—with the rest of their business data for a comprehensive and consistent view of all their data assets."

"Informatica offers salesforce.com customers a robust, easy-to-use data integration solution—allowing them to perform complex integration tasks quickly and without manual programming," said Cindy Warner, senior vice president of global integration services, salesforce.com. "By pairing the powerful capabilities of Informatica's leading data integration platform with the rapid, low-cost deployment of salesforce.com's on-demand CRM and its rich AppExchange platform and APIs, our customers can effectively leverage all of their strategic customer and sales data assets to maximum advantage."

Informatica PowerCenter Connect for salesforce.com was launched today on salesforce.com's AppExchange directory and sharing service for on-demand applications. (Please refer to today's accompanying news release from Informatica.) With PowerCenter Connect for salesforce.com, customers can use the PowerCenter platform to automate the full range of data integration tasks across their salesforce.com implementations, along with all on-premise enterprise systems—including mainframe-based data, ERP systems, custom applications and databases. Key to enabling this integration, the PowerCenter platform fully supports Web services and Service Oriented Architectures (SOA).

PowerCenter's codeless development environment enables customers to quickly and easily define complex data integration tasks for accessing, profiling, transforming and cleansing data in any on-premise or off-site business system and deliver that data wherever it is needed throughout the enterprise. With unique capabilities, such as secure bi-directional data access and changed-data capture, PowerCenter Connect for salesforce.com extends these data integration capabilities to data stored in Salesforce.

Using this new offering, customers can now employ the PowerCenter platform to migrate, cleanse, replicate and synchronize data between Salesforce and on-premise systems to, for example, achieve a single view of customer, streamline opportunity-to-order processes, and better manage sales-history information.

"As a long-time Informatica customer, we have relied on the PowerCenter platform to integrate disparate data across our enterprise," said Marti Menacho, chief information officer, Brocade Communications Systems, Inc. "The new and powerful capabilities of Informatica's PowerCenter Connect for salesforce.com provides additional support for our growth initiatives and contributes to our goals to achieve a holistic view of all critical data residing within and outside our enterprise."