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Bath, 9 May 2006 – Personal marketing services specialists Impact Associates has re-launched under the new name The CV Clinic. Following its acquisition by headhunting and recruitment consultancy, Matchsticks, in March 2006, The CV Clinic now incorporates extensive recruitment experience and knowledge gained from its parent company. Additional facilities have been introduced, as well as an increased focus on providing a personalised service. The re-branding is marked today by the launch of its new website.

“42.2% of CVs are simply read and tossed straight into the bin without more than a seven second glance” said Tom Hackforth, Principal Consultant, The CV Clinic. “Whatever stage you are in your career – be it recently graduated and embarking on your first job, or seeking a senior management role – your CV plays a pivotal role in your success. Our team has significant recruitment, HR and headhunting experience and so we know exactly what works and what doesn’t, at every level. We understand the need for a truly personalised service, as – just like people – no two CVs should be the same.”

Building on the core portfolio established by Impact Associates - consisting of CV and covering letter writing and interview coaching - new services introduced include careers advice, the one page resume, and seminars hosted by valued partners, such as coaching expert Judith Cocking.

A functional CV, which focuses on the skills possessed as opposed to where and when they were acquired, has also been developed. Functional CVs are particularly effective when seeking your first job or when changing career.

Hackforth continued: “We look forward to building on the already excellent reputation established by Impact Associates as The CV Clinic. We have exciting new plans to grow and embark upon the European market, as well as developing a franchising model.”

The new website offers full web based payment facilities, making the CV writing and personal marketing process even easier for clients.