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Pyxis Mobile Selects Cognito To Reach US Finance Sector

7 April 2006, New York - Pyxis Mobile, a leading provider of wireless software that meets the diverse needs of the financial services industry, has selected Cognito to help drive its profile among US trade and business media.

PR activity in the US will target decision makers at leading asset management firms, to drive the sales of Pyxis Mobile’s mPlatform suite of applications and expand awareness around their mobile portfolio management products (mPortfolio Manager, mHedge Manager, and mAnalyst).

Pyxis Mobile, whose clients include 20 of the top 50 global asset managers, provides a suite of applications enabling mobile financial professionals to access critical data via their handheld.

Christopher Willis, EVP, Marketing & Strategic Alliances, Pyxis Mobile explains, "We chose Cognito because of its clear understanding of the financial services market and reputation for delivering targeted results."

Tom Coombes, Cognito’s managing director, adds “Continuing our expansion in North America, Pyxis Mobile joins a strong portfolio of financial technology clients who leverage our strength in strategic communications to help them achieve ambitious goals.”