'KastleTM' to be umbrella brand for all banking solutions
Mumbai, April 03, 2006: 3i Infotech, a global provider of IT solutions and services and one of India’s largest and the fastest growing software product companies*, today announced the re-branding of its banking solutions under the 'KastleTM' brand. The exercise is aimed at consolidating its various erstwhile banking products, which would now onwards be known by a single brand name – Kastle, as depicted below.
While security has been one of the corner stones of Banking since the very early days, the word Castle signifies a secure environment. To reiterate this, the brand name Kastle also carries a tag line - Secure Banking Solutions. The re-branding exercise by 3i Infotech is an endeavor to re-emphasize the importance of security in banking software, and offer its customers a secure banking environment.
With this transition, 3i Infotech’s Kastle brand of banking products will be known as Kastle - Core Banking, Kastle - Universal Lending, Kastle - Treasury, Kastle - Asset Liability Management, Kastle - Factoring, Kastle - Risk management, Kastle - Wealth Management and Kastle - Anti Money Laundering. Commenting on the development, Mr. V. Srinivasan, Managing Director & CEO.
3i Infotech said, "Having a common brand through which we address the needs of our banking customers is of prime importance to us. In addition, the common Kastle brand will facilitate easier brand recall." He further elaborated, "Banks prefer a one-stop-shop solution, wherein a single vendor caters to their varied technological requirements. Through this exercise we will be in a position to address the software products requirements of banks in a more comprehensive manner."
Commenting on the development Mr. Debneel Mukherjee, President - Asia Pacific and Head of 3i Infotech’s Banking products division said, "Over the past couple of years we are seeing an increasing trend among our customers for sourcing and deploying two or more of our solutions in their banks, in a straight through processing environment. Gradually this is emerging as one of our unique selling propositions, wherein we are able to deploy niche products in an integrated fashion addressing specialized segments of modern day banking, resulting in enhanced reach and improved spread for our customers. We thus decided to unlock this value by embarking on a common branding that is secure, yet easy to remember and recall."