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nuBridges Releases truExchange Data Secure

nuBridges Releases truExchange Data Secure

Advanced Solution Gives Retailers Peace of Mind Knowing That Critical Customer Information is Safe

NRF – New York (Jan. 17, 2006) — nuBridges LLC, a leading provider of eBusiness community management solutions, today announced the immediate availability of truExchange Data Secure, the retail industry’s first product that ensures the security of customer information – beyond the credit card number.

In the wake of front-page news on data theft at major U.S. companies, in 2005 more than 15 states passed laws requiring that consumers be notified in the event of an information security breach and the U.S. Congress has four proposed regulatory laws under review. In addition to increased regulation, recent studies have indicated that consumers are taking action as well – ending relationships with companies and initiating legal action in the event that their personal information has been compromised. These pressures are giving retailers new incentive to take proactive steps to protect consumer information.

With nuBridges’ truExchange Data Secure, retailers can quickly and easily identify potential security gaps and implement advanced levels of encryption to ensure that all critical personal information, including social security numbers, birth dates, account numbers and addresses are protected. The solution is a major step forward in the battle to reduce exposure to security breaches, mitigating the risk of fraud losses, penalties, operational and legal expenses that result from information security incidents.

"Putting customer needs first is part of the retail DNA and today, that means demonstrating innovation and commitment to keeping customer information safe from identity thieves," said Wain Kellum, CEO of nuBridges. “With truExchange Data Secure, retailers and their customers can be assured that everything possible is being done to reduce the risk of security breaches.”

The solution begins with a data security assessment that defines all the locations throughout the enterprise where customer information resides – from the point of sale systems to merchandising and marketing – and establishes the process and technology gaps for securing data. Combining several of nuBridges’ industry-proven secure technologies, truExchange Data Secure provides protection for securing, encrypting and transporting personal data. Features include:

* Dynamic, on-the-fly encryption and decryption limits visibility to applications where they reside

* Field and file-level encryption offers unprecedented granularity of protection

* Federally-approved encryption options, 3DES and AES 256, password-based encryption and public key infrastructure (PKI)

* Proxy and controller that locks down the firewall but allows retailers to securely transact with partners while securing private keys

nuBridges’ truExchange Data Secure also provides a robust audit tool to comply with regulatory audit requirements, for logging and tracking each time secured information is accessed and by whom.

Additional information about truExchange Data Secure is available at NRF, booth #2362.