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ProClarity Announces Business Intelligence Conference in Preparation for Microsoft SQL Server 2005

Industry Experts to Share Insight and Best Practices at Understanding in London

UK, London: July 21, 2005 – ProClarity Corporation, a leading innovator of business intelligence (BI) technology for the enterprise, today announced that the seventh annual ProClarity worldwide conference will take place in London, England, on September 13-16, 2005. The Understanding conference provides an excellent opportunity for ProClarity customers, partners and prospects to network and share information, best practices and innovations within the BI industry including the release of Microsoft SQL Server 2005.

"The Understanding conference is designed to provide the foundation for successful BI applications and the networking opportunities will certainly benefit every organization in attendance," said Johan Pellicaan, managing director for ProClarity International. "The release of SQL Server 2005 will have a significant impact on the BI industry, and we are excited to offer this opportunity for ProClarity users to learn how to utilize this break-through technology."

The Understanding conference features presentations from industry experts, ProClarity executives and technology analysts, as well as customer and partner case study presentations outlining the successful implementation of ProClarity-based BI solutions. Understanding in London will focus primarily on educating end users and partners on the new BI features available in SQL Server 2005 and integration with the ProClarity® Analytics Platform. Keynote presenter Dr. Mark Whitehorn, BI Consultant and published author, will specifically discuss key BI features in SQL Server 2005 including the Unified Dimensional Model (UDM) and Proactive Caching.

"The new features in SQL Server 2005 have the potential to completely change the way organizations perform business intelligence," said Dr. Mark Whitehorn. "Specifically, the Unified Dimensional Model and Proactive Caching are the most powerful features of the release, and I look forward to helping attendees understand how to get the best from these technologies."

Held annually in North America and Europe, the ProClarity worldwide Understanding conference is designed for a wide audience including business analysts, executives, IT managers and professionals, developers, consultants and end users. In addition to the best practices sessions on ProClarity Analytic Applications and successful BI solutions, attendees can take advantage of several training tracks to learn how to fully leverage ProClarity’s seamless integration with the Microsoft platform and take advantage of the new business intelligence features in SQL Server 2005.

"The ProClarity and Microsoft platforms work together to provide a comprehensive and cost-effective reporting and analysis solution," said Marin Bezic, development manager for SQL Server Business Intelligence at Microsoft Corp. "This is a great opportunity for customers to learn how to utilize the new BI capabilities in SQL Server 2005."