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Reliance Trust Company Selects Albridge Solutions Wealth Reporting For Consolidated Performance Measurement and Reporting

July 18, 2005--Lawrenceville, NJ and Atlanta, GA: Albridge Solutions, the industry leader in enterprise financial data consolidation and performance reporting, announced today that Reliance Trust Company (Reliance), one of the largest independent trust companies in the country has selected Albridge Solutions’ Wealth Reporting to provide Reliance’s trust advisors and outsourcing clients with advanced performance measurement reports through Albridge’s comprehensive state-of-the-art data aggregation, consolidation and delivery technology.

"Reliance is committed to providing the best-of-breed solutions that will assist our growing independent broker-dealer client base to perform as efficiently and effectively as possible," said Michael Flinn, president of Reliance Capital Advisors, a subsidiary of Reliance Financial Corporation which specializes in providing financial planning and asset management to individuals and small- to mid-sized companies. "By utilizing Albridge’s technology, our direct and outsourcing clients will benefit two-fold by gaining access to Albridge’s consolidated account data and Reliance’s trust account data for a convenient one-source view of account performance information."

Albridge’s Wealth Reporting provides financial institutions, their advisors, and their permissioned clients with immediate, on-demand access to the transaction-level data that's critical to successful wealth management. Albridge clients are provided with a hierarchical view which provides users at all levels the ability to securely view, analyze and report on their respective clients and/or account information. Advisors can create on-line portfolios, households of any combination of clients or accounts and can generate in-depth reports to use in their practices. Users are also empowered with the ability to automate the preparation of regularly reoccurring statements and reports as well as e-mailing them to clients - effectively streamlining business operations, enabling increased productivity and allowing more time to gather (and retain) assets.

"Reliance represents a new marketplace for Albridge Solutions," said Greg Pacholski, president and CEO of Albridge. "Over the past 12 months we have seen a growing need to assist both trust and separate account managers with the ability to provide a flexible yet comprehensive consolidated reporting platform to their clients, with an emphasis on Performance Measurement. Our data interfacing capabilities enable Albridge to create proprietary interfaces, like the one we are now building for Reliance, in a timely and efficient manner. We believe that this trend will continue for quite some time."

By utilizing Albridge’s automated account consolidation and performance reporting solution, Reliance will provide affiliated advisors with one of the most sophisticated suites of solutions available in the industry. This will increase competitiveness, streamline processes and enhance client service as well as assist in compliance and recruiting.

"We view this as a strategic win across multiple business units within the organization," Flinn added. "Our products and services are now available to advisors who use Albridge as their provider of reporting services. We can now include data from Reliance trust accounts that will become part of the report advisors provide to their clients. As more advisors use our products such as LifeStylesSM, a managed mutual fund portfolio, the demand to provide Albridge with our data increases."