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FinanceCube hires Cognito to launch revolutionary new system for Financial Advisors and Discretionary Asset Managers

- FinanceCube, a new and unique online service for financial advisors
- Cognito chosen for their specialty and track record in the financial and technology arena

London 14 April 2005 - Cognito, the specialist financial and technology PR & marketing communications agency, today announced that FinanceCube, a software provider to banks, financial advisors, asset managers, fund managers and financial investors, has selected Cognito to manage the launch of its new online trade management and reporting solution.

Cognito was taken on board to create a brand and identity for this revolutionary new service and ensure its successful launch to the global financial advisor and discretionary investment management market. Cognito will devise a corporate identity and produce a website, a web tour, and sales material for this part of the launch project. FinanceCube will dramatically improve the way financial advisors do business.

FinanceCube is a new and unique online service for financial advisors. The system will calculate portfolio values and analyze holdings based on transactions and market prices provided by reliable information providers. This has been hailed as the next generation of advanced portfolio management.

Commenting on the launch, Lasse Meholm, Founder and CEO, FinanceCube, said, "Cognito was chosen to handle the marketing and launch of our system due to their specialty and excellent track record in the financial and technology marketing and communications arena. FinanceCube is the result of many years' experience in the financial systems market. We believe we now have an innovative product that will appeal to all financial advisors and investment managers. This sort of capability has not previously been available at this price. We look forward to working with Cognito to make this a big success."

Tom Coombes, Managing Director, Cognito, comments, "We are very excited to be working with FinanceCube on this new project. The web tour is a new and innovative way to market a product and is testament to the strength of our web capabilities. It is a great opportunity for us to be able to lend our industry knowledge to market a product from the outset. We look forward to working closely with FinanceCube on further projects in the future."